What is SABINA?
Saudi–Arabia & Italy Business Initiative & Alliance
SABINA is a trilateral consortium established by Exeo Lab (Italy), AGD GmbH (Germany), and the Intercontinental Development Center (IDC – Saudi Arabia / Netherlands). It is a pioneering initiative born in response to the growing momentum of Saudi-Italian strategic cooperation, notably following the high-level visit of Italian Government to Saudi Arabia in January 2025.
Who We Are & Our Partners
The SABINA Consortium is founded on a triangular strategic model, where each partner brings a distinct yet complementary function, ensuring full-cycle capability from concept to execution, and from policy alignment to local delivery.
Role :Delegation Management, Business Matchmaking, and Bilateral Industry Activation
Role : Local Implementation Leader, Institutional Interface, Regulatory Navigator
Role : Strategic Coordination, Program Development, and International Standards Alignment
Sectors We Serve
SABINA redefines what a business delegation or study visit can be. Instead of organizing one-off networking trips or isolated business meetings, we design immersive, impact-driven platforms that achieve three simultaneous outcomes:
Facilitating business cooperation in sectors that serve tourism, localization, and sustainability.
Enabling knowledge and know-how transfer to Saudi professionals, SMEs, and institutions.
Creating educational and intellectual partnerships that generate long-term capacity building and sectoral innovation.
Completed Cases
Business Services
Increased sales productivity frees selling time and saves millions
If you are an excellent company with a bad image or appearance then you may have loyal clients but new clients will be hard to get
SABINA Business Forum
The SABINA Business Forum – Riyadh, November 2025
Our flagship initiative, the SABINA Business Forum, will bring together 40+ Italian companies and institutions for a study-visit-meets-learning-lab experience, combining B2B and B2G engagement with sector-specific workshops, knowledge sessions, and collaborative educational activities.
Each participating Italian entity will be paired with a Saudi counterpart in tourism-serving industries—such as hospitality technology, design, food systems, health tourism, sustainability, and digital solutions—while also contributing to training, mentoring, and skill development during and after the forum.
Latest news
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Narrow Your Focus to Prevent Overanalysis
What is this highly valuable asset? Its own people. Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?”
August 3, 2022Read More -
Three Social Media Hacks for the Busy Entrepreneur
The teams focused their efforts on a few of the highest-value S&OP levers in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.
June 14, 2022Read More -
Stick with Your Concept but Do Your Homework
With hundreds of medications in the market, Pharm Ltd. needed a proper method to predict and manage their inventory. Using a mean absolute percentage analysis (MAPE), the teams defined appropriate levels for raw materials and finished products by mapping.
June 14, 2022Read More
Contacts
+39 0971 46155
sabina.businessforum@exeolab.it
Register Your Company
Be part of a transformative initiative connecting Saudi Arabia, Italy, and Germany through strategic business, education, and diplomacy. Register now to access exclusive opportunities and shape the future of international collaboration.